|
Conventional
Advertising Media
|
Restroom
Advertising |
Highly expensive
with low return on investment, regardless of the nature of the advertising
means.
|
Cost effective
– not only will you benefit from your advertising budget, which
is minimal, but also of that of restaurants and outlets that
advertise to bring customers in. |
Ads reach only
17.6% of the target
audience. |
Ads reach 100%
of your target audience:
• You can define the consumers you want to reach by age, gender,
income…
• Your audience has no choice but to read your ad, no flipping
pages, no zapping, no driving past… |
| Not enough time
to leave an impression on the potential consumers. |
Your message stays
on the mind of consumers long after they leave the
establishments. (the ad is right in front of them for an average of
3mns, with nothing else to do but read it). |
| The locations
of billboards cannot be handpicked, thus cannot target your exact
audience. |
You can handpick
the exact locations of your ads based on your targeted demographic. |
| The target audience
does not get enough time to read and interpret the entire message. |
Exposed to the
ad at many uninterrupted times, you target will be granted plenty
of time to read your message; in fact, restrooms are the only place
in the world where people stand in line to read an ad. |
Competitive ads
run sometimes one after the other, whether on TV, radio, in newspapers,
on
billboards… which does not give the advertised product enough
credit. |
Indoor advertising
is by far less cluttered than print, television, radio, or outdoor.
Only a small number of ads are displayed in every restroom and competing
ads will never share the same space. |
| Audience cannot
be guaranteed. |
Your target can
be totally reached. |
High production
cost, regardless of the advertising means; for instance the simple
production of a TV commercial can cost as much as $100,000. |
Low production
cost. The only cost incurred is that of the printing of a digital
A3. |
Regardless of
the location of the ads billboards or the placement of the TV spots,
consumers tend to ignore or take no notice
of the ad. |
Your message is
placed directly in front of your prospective customer’s face
(where it is virtually impossible to ignore). Your message is
directed to him on a more personal level, where (unlike conventional
forms of advertising) they can’t change the channel or turn the
page. |