Who are we, and What is 121 Interactive?
121 Interactive is a media marketing company that provides
businesses with the medium to target their exact potential consumer, in
a cost effective manner. We are specialized in delivering your message at
the only location one cannot miss: the Restrooms and Elevators and other
areas of popular nightclubs, restaurants, health clubs, arenas, office buildings,
hotels, schools, universities, department stores, shopping malls, theaters,
gas stations, day care centers and beach resorts across Lebanon. In fact,
research has shown that indoor advertising, be it in restrooms or elevators,
catches the consumer's attention at the rare time each day when he is literally
craving for something to read. The display boards serve as a neat, well
maintained alternative to newspapers and magazines in restrooms.
121 Interactive is committed to providing you with a fantastic vehicle to
penetrate your market while keeping focused on both quantitative and qualitative
factors so important to your advertising success. Through restroom advertising,
not only do we bring you the advantage of the contact time and the quality
of the contact, but we also achieve intensive contact with the consumers
and remain lodged on a long-term basis in their memory.
What is Restroom Advertising
The purpose of restroom advertising is to present marketing
information to a captive audience. Studies have shown that this advertising
medium has a higher retention/recall rate than all other forms of display.
According to a quantitative research that was conducted with 350 interviewees
in the Greater Beirut region regarding restroom usage and as a potential
project, restroom advertising, the results were as follows:
Interesting Facts
Based on our market analysis of Restroom
Advertising, here are some of the conclusions we derived:
|
Time
spent in restrooms per visit
|
Men
|
1 to 2 minutes |
| Women |
3 to 4 minutes |
| TOTAL
AVERAGE |
1
to 3 minutes |
|
Do
you read what is written on restroom walls?
|
Yes
|
77% |
| No |
23% |
|
What
do you think of restroom advertising?
|
| Men |
Positive |
76% |
| Neutral |
16% |
| Negative |
8% |
| Women |
Positive |
67% |
| Neutral |
23% |
| Negative |
10% |
| TOTAL
AVERAGE |
Positive |
72% |
| Neutral |
19% |
| Negative |
9% |
|
Top
5 reasons restroom advertising can be efficient
|
1
|
"Nothing
else to look at, and gave me something to do" |
| 2 |
"Ads are
in the right place at the right time" |
| 3 |
"First thing
I noticed" |
| 4 |
"I'm going
there anyway" |
| 5 |
"I'm not
distracted in there" |
|
|